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代言

Mandarin · pinyin dài yán

to be a spokesperson
to be an ambassador (for a brand)
to endorse

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Characters in this entry

代: dài · replace, replacement (of person or generation); era, generation
言: yán · words, speech; speak, say; Kangxi radical 149

Written characters and their own readings; the entry’s pronunciation is shown above.

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Mandarin tones

4–2 · dai4 yan2

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Follow a written form into the eight pinned witnesses: Analects, Mencius, Laozi, Zhuangzi, Xunzi, Han Feizi, Sunzi and the Mao Shijing. A match is a place to investigate; it does not prove that a modern dictionary sense fits the passage.

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Compare dictionary sources Wiktionary · 1 sense · 1 Cantonese reading

Rime Cantonese 粵拼

doi6 jin4

Cantonese word readings for 代言. This lexicon supplies readings, not definitions.

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Wiktionary English definitions · Chinese section

Independent source senses for this spelling, with usage labels retained. Not matched to the pronunciation above.

verb

to speak on behalf of; to act as a spokesperson; to be a brand ambassador; to endorse

Source page · dump 2026-09-02 · Contributors & history

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