口播

Mandarin · pinyin kǒu bō

Meanings

  1. (broadcasting) to speak to the audience
  2. to advertise a product by speaking directly to the audience
  3. endorsement (by a celebrity for a product, delivered orally)
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Characters in this entry

口
kǒu · mouth; open end; entrance, gate
播
bō · sow, spread; broadcast; cast away, reject
Written characters and their own readings; the entry’s pronunciation is shown above.

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Mandarin tones

3–1 · kou3 bo1

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Follow a written form into the eight pinned witnesses: Analects, Mencius, Laozi, Zhuangzi, Xunzi, Han Feizi, Sunzi and the Mao Shijing. A match is a place to investigate; it does not prove that a modern dictionary sense fits the passage.

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口播 · kou3 bo1
CC-CEDICT contributors and MDBG · edition 2026-10-13 · source line 18,777
Original dictionary · CC BY-SA 4.0 · Source & transformation details
Exact source record口播 口播 [kou3 bo1] /(broadcasting) to speak to the audience/to advertise a product by speaking directly to the audience/endorsement (by a celebrity for a product, delivered orally)/